Jagermeister - Release the Beast

Jägermeister is that herbal liqueur that doesn’t even need to try to be cool. It’s always been the iciest shot in the bar. Not only should every body keep on chilling with Jägermeister. It likes to keep things fresh with the twenty something crowd too.

The client: Maxxium

The briefing: Translate the Canadian 'Release the Beast' concept to the Dutch target audience and keep things nice and frosty please.

The result: Jägermeister shows a bit of it’s dark side. Both in the dungeon and when it is grabbed by an icy claw. This campaign was executed in three parts. We started with a tease. People could see the pay off and the contours of the bottle, but not the logo. Then we went actual and showed everything. Finally we went for maximum impact and had actively sought out the prospects in major clubs. To step it up another notch we also created two commercials with Onesize. These then hit the movie theatres.