BNN's brand book

BNN is a (in)famous public broadcaster for the young at heart. It’s loyal twenty something target audience is mostly attracted by one thing: the BNN-feel. That’s what makes BNN stand out on TV, radio and the internet.

The client: BNN

The briefing: Make us a brand book that clarifies this ubiquitous but so difficult to explain ‘BNN-feel’ to our current and new staff.

The result: A big part of the brand BNN is its fluidity. It’s never finished and always changing. More importantly: BNN is powered by the people working there. That’s why we designed a ‘DIY activity book’. Markers included. Every book is numbered by hand, and has hand pasted pictures and stickers. That makes every copy unique.