BNN Today Campaign

BNN Today is a radio show for the young at heart on Radio 1 (the Dutch public radio news channel). BNN Today is fast paced and what’s more: highly interactive.

The client: BNN

The briefing: We would like one campaign please. Yes: with a nice, catchy pay off.

The result: BNN Today doesn’t do bull sh*t . The show is high energy and very direct. So is the provocative pay off: ‘Luister nou maar gewoon’, which roughly translates to: ‘Just listen already’. Big chunky news images and speech balloons generate questions and suggest that the answer can be heard on the show. Apart from these posters we threw in sets of cards that were handed out in cities.